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9:00 -10:00 - Damian Mason

The Business of Agriculture

Imagine a talk show host mixed with an Agricultural economist with a healthy

dose of comedian. That’s Damian Mason.

Damian delivers crisp, current, Ag commentary packed with humor. His content

and message is a vast departure from the usual Ag meeting fare of weather and

market updates. Damian’s positive, hilarious, straight talk resonates with Ag

audiences from across the spectrum.

In addition to speaking at Ag meetings, Damian produces and hosts “The

Business of Agriculture” podcast and the “Do Business Better” podcast. He just

released his latest book, Do Business Better — Traits, Habits, and Actions to

Help You Succeed.

Damian’s clients include the biggest names in Agriculture and cover every space

on the table - from corn to cranberries, cotton to cattle, canned food to canola.

He’s spoken in all 50 U.S. states, 5 Canadian provinces, and 7 foreign countries.

Damian was raised on a dairy farm, owns and manages 300 acres of farm and

timber land, and has a degree in Agricultural Economics from Purdue University.

When Damian isn’t on an airplane or stage, he lives with his wife, Lori, and their

dog, Jack. They split time between their farm in Indiana and a winter home in



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10:30 -12:00 - Greg “Machinery Pete” Peterson

Used Equipment Industry Trends

Presented By

 Since 1989, Greg Peterson, known to the industry as Machinery Pete, has compiled more than 500,000 auction prices on used farm and construction equipment sold throughout North America. Peterson has built a network of 1,000 regional auctioneers, 600 ag lenders, 2,000 implement dealers and thousands of farmers throughout the U.S. and Canada. Peterson contributes to regularly in a column titled "Used Equipment: Market Value & Trends." 



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1:30 - 3:00 - Co-Bank

Agri-Business Economicial Outlook

Presented By Ag-Direct

Knowledge Exchange is CoBank's industry-leading research and knowledge-sharing program. Our team of economists and analysts covers agriculture, rural infrastructure and other industries for the benefit of our customers and business partners.